What makes YOU special? This is the most important thing to know when communicating to attract customers because YOUR STORY is what distinguishes your business from others. Knowing your story will allow you to authentically communicate with your clients. How? When you know and embrace your story, you speak the truth in everything you say.
What I’ve learned over 16 years of really enjoying the company of the guy I sit across from at dinner are a few tricks to maintain the fun with the person you need be having the most fun with. To love, honor and make him obey are indeed important (snicker), but to promise to enjoy each other, to laugh and to explore, those are the things that make marriages the happily-ever-after tales we dream of.
Twitter has been the single-best way for me to learn from my peers, connect with people who have something worthwhile to say and establish that I have something worthwhile to say, too.
How have I lifted my Twitter feed from the junk? I treat it like gold. Here’s how you can, too.