A monthly social media calendar allows you to know what you're going to post EVERY DAY!! It helps you balance promotional posts with fun and personal ones, it insures you're talking about themes and topics important to you and your audience, and it focuses you so that your social media posts are moving you toward your goals.

I started 2016 like the president of the student body-head cheerleader-valedictorian, that girl that we all love to hate. I was focused and goal-oriented and ready to kick some ass. I even wrote a totally obnoxious blog about it. And the life kicked in.