A monthly social media calendar allows you to know what you're going to post EVERY DAY!! It helps you balance promotional posts with fun and personal ones, it insures you're talking about themes and topics important to you and your audience, and it focuses you so that your social media posts are moving you toward your goals.

What makes YOU special? This is the most important thing to know when communicating to attract customers because YOUR STORY is what distinguishes your business from others. Knowing your story will allow you to authentically communicate with your clients. How? When you know and embrace your story, you speak the truth in everything you say. 

Twitter has been the single-best way for me to learn from my peers, connect with people who have something worthwhile to say and establish that I have something worthwhile to say, too. 

How have I lifted my Twitter feed from the junk? I treat it like gold. Here’s how you can, too.

For busy authors -- or anyone building a brand or a business -- one of the most daunting tasks we face every day can be sitting down to post to social media. Wouldn't it be phenomenal to sit down every day knowing exactly what you're going to blog, post, and Tweet? And hitting "enter" with the confidence that what you post will reflect your personality and interests, appeal to your fans and move you toward your business goals?

If you're resolving to do better with your social media in 2016, an annual social media calendar is the key to making your New Year's resolution a reality.

In 2016, I want to focus on being happy again. I believe happiness takes a certain level of mindfulness, and at my age, I know joy doesn't consist of just vacations and mani/pedis. True joy is found in your day-to-day, in taking care of your family, partnership, health, work, friends and home. So, to succeed in this year's theme -- "Find the Fun" -- these are the New Year's resolutions I've made to be responsible for my happiness and to kick the blahs out the door. 

Overwhelmed. It's the number one reason small business clients call me for social media help. I have a magic statement to calm hyperventilating clients.