What makes YOU special? This is the most important thing to know when communicating to attract customers because YOUR STORY is what distinguishes your business from others. Knowing your story will allow you to authentically communicate with your clients. How? When you know and embrace your story, you speak the truth in everything you say. 

Overwhelmed. It's the number one reason small business clients call me for social media help. I have a magic statement to calm hyperventilating clients.